Generating Real Estate Leads through the Power of communal Networking

Generating Real Estate Leads through the Power of communal Networking

Chicago Car Accident Attorney - Generating Real Estate Leads through the Power of communal Networking Hello everybody. Today, I learned all about Chicago Car Accident Attorney - Generating Real Estate Leads through the Power of communal Networking. Which may be very helpful in my opinion and also you.

Bob Parks in Louisville, Kentucky has built his company on handing out his personal brochure and turning personal relationships into flourishing real estate results. What I said. It is not the actual final outcome that the true about Chicago Car Accident Attorney . You look at this article for info on what you need to know is Chicago Car Accident Attorney . Chicago Car Accident Attorney A up-to-date blog post in our company blog shared Bob Parks' testimonial of his personal marketing success story from plainly "hanging around" his local coffee shop (a nationally known and well-branded coffee franchise) and construction a public network, practically by accident. Here is a more complicated highlight story about his ongoing and "brewing" success story. I've always referred to personal brochures as "cup of coffee" biographies. In other words, they include stories, anecdotes and personal facts that you might share with man over a cup of coffee. Well, Bob Parks of Louisville, Kentucky, has taken this concept to a whole new level. In fact, most of his company is of course done over a cup of coffee at his local coffee shop. It's an coming Bob likes to call "relationship selling" and he can attribute practically all of his company to plainly talking with habitancy and handing out his brochure personally. Now don't get me wrong. Bob is not waiting in the angle of his national coffee franchise and pouncing on habitancy as they walk through the door like a car salesman. His coming is much more delicate, and it helps to go back to the starting in order to explain how his own style of personal networking evolved over the years. Bob spent many years working for one of the world's largest cabinet manufacturers. He would voyage the country manufacture sales calls and training other salespeople. Bob became known as the greatest "problem solver" and he went wherever he was needed to help the company be successful. through this experience, he honed his sales skills and learned the value of construction positive relationships. "The more you talk with people, the more you learn and the more you are able to help them with what they need," he says. During his travels, Bob also became quite a fan of this popular national coffee franchise. Wherever he went, he would go to the local coffee store and get his popular brew. When the time came to set down his work roots in Louisville, Bob located on a work in real estate because he knew his ability to build ability relationships would suit him well in this business. Not long after he started in real estate, Bob's personal life took a turn for the worse. He was getting divorced, and the taste took quite a toll on him. His quarterly morning visit to his local coffee shop then became more than just a routine. It was a public fly from all that was going on in his life-a place where he knew he was always welcome. Then one fateful day, Bob ran into an old friend at the coffee shop, who was there with one of his friends. He joined them at their table and the three began to chat about life, company and whatever else that was fresh on their minds. They decided it would be fun to meet up on a quarterly basis every weekend. And so, Bob's "Coffee Shop Group" was born. More friends started joining them week after week and the group continued to grow. Before long, there were 10-20 regulars that met up every weekend-people from all walks of life and assorted company backgrounds. They got together, talked, shared ideas and built a strong network with one another. Meeting with this group even introduced Bob to his second wife, Beth, who was also going through a divorce and was brought to the coffee shop by a friend. "We were introduced, started talking and before we knew it we were married!" Bob says. Then in 2008, Bob attended a real estate marketing consulation in Chicago. The light bulb went off in his head. "I saw the brochures they were presenting and I concept to myself, 'how can I merge these into my daily life?'" he recalls. "And what do I do every day? I go to my local coffee shop!" The idea struck Bob like a bolt of lightning. He knew a personal brochure was exactly what he needed to start turning his coffee shop network into serious business. Bob immediately signed up with an business leading real estate marketing company to establish his personal marketing campaign. By January of 2009, he had his brochure printed and was ready to start utilizing them. At the time, he didn't have much of a budget to do a full-scale direct mail campaign, so he put all of his focus and energy on handing out the brochures as much as possible. He put a box in the trunk of his car and even gave a box to his wife, Beth. She's a local attorney and he knew she'd have fullness of opportunities to hand them out through her work. The key to Bob's success is taking the time to talk with habitancy first before handing them a brochure. "I never want to force it upon them," he says. "I prefer to let the rapport build plainly and then present them with a brochure only when the time is right." As the Coffee Shop Group grew, so did Bob's business. Currently, the group has more than 50 regulars. Bob can directly attribute nearly 30 terminated transactions directly from this network. Either it's habitancy within the main group or referrals they provide, it has come to be a great source of leads for Bob. "A lot of times, habitancy bring friends to me," he says. "They will bring man to the coffee shop because they know that's where I will be." Bob goes to the national coffee franchise every morning nearby 8:00 or 9:00 (although every once in awhile he'll take a Sunday "off"). To see him in activity is like watching a grass roots politician at work. He knows pretty much everyone who comes in and has great relationships with all the baristas behind the counter. Bob makes his rounds, chatting with everyone he knows. Sometimes he doesn't even get to the counter to place his order, but regularly one of the workers will spot him and bring him his usual drink. Bob doesn't carry his brochures with him. He keeps them in his trunk and only brings one out when the time is right. "The key is to establish the association and rapport first. I listen thought about to them and find a relax level," he says. "Once it's an accepted time, I'll run out to my car and grab a brochure to hand them. Then, I'll sit down with them as they look at it. I'll show them pictures of my family and myself and point out specific parts of the story that might characterize to what I know about them. It helps make a great personal connection." More recently, other top agents in his market have joined Bob in his Coffee Shop Group. It's not a competitive thing, though. He's built strong relationships with them, as well. When they talk, they discuss market trends and share company ideas in a collaborative way. One such association at last led to some referrals from one of these other top agents, together with a .6 million dollar sale in the best part of town. Though his personal brochure has been the traditional source of his success, Bob is taking more steps now to grow his marketing approach. He recently began sending quarterly Powerkards to his past clients and sphere of influence. However, rather than boilerplate messages and templates, he hand-writes every card. Either it's a reminder to get their Ac unit tuned up for the summer months, facts about the local market (interest rates, sales trends, etc.) or just a amiable note to say "hi," Bob believes the personal touch is worth the extra time and effort. "I feel very strongly about manufacture and retention personal connections," he says. "The association is all to me." Bob also started a mailing program specifically for expired listings in his market, using both his brochure and follow-up Powerkards (also hand-written) to try and convert those expired listings into business. For Bob, it all starts with having a strong relationship. That's how he generates company and finally how he gets more referrals and repeat business. At the end of every transaction, he doesn't buy his clients a windup gift. Rather, he gets them a "beginning gift" to welcome them into their new home. It's regularly a more personal gift based on what he's gotten to know about them during the buying or selling process. It's just one more way Bob is evoking his doctrine of "relationship selling"-one cup of coffee at a time. I hope you receive new knowledge about Chicago Car Accident Attorney . Where you can offer used in your daily life. And most significantly, your reaction is passed about Chicago Car Accident Attorney . Read more.. Generating Real Estate Leads through the Power of communal Networking.